Sufal Bangla aims at providing its customers Fresh Fruits and Vegetables at prices lower than the prevalent market price . The Consumer Price determined by Sufal Bangla is dependent on the Retail Market price at Kolkata. 10 to 30% benefit is offered to the customers on the market price.
This market intervention has also benefited the other customers as well as it helped to retail price of fruits and vegetables in check.
Sufal Bangla initially extended its services through 14 mobile outlets in different areas of Kolkata, North 24 Pargans, and Howrah.
Presently Sufal Bangla is operating three permanent outlets at Gopalpur- Rajarhat, Sontoshpur and at Mandirtala, Howrah.
Based on customers' demand for bringing all food products under one roof, non perishable goods like packed aromatic rice, pulses (dal), cooking oil, mango cakes (ammsatwa) and processed fruits like jam, jelly, sauce etc. have been included in the inventory at Howrah.
Department of Agriculture Marketing manufactured the processed fruit products sold through the outlets. The other packed products are being processed and packed by various farmer groups.